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What is a Certified Financial Fiduciary®?
The Certified Financial Fiduciary® (CFF®) designation is the only designation that focuses solely on training financial professionals to be true holistic fiduciaries. It is the only designation that clients and prospects can recognize as a designation meant to help protect them.
The designation is reserved for financial professionals who have successfully completed a rigorous certification and training process established by the National Association of Certified Financial Fiduciaries (NACFF); who agree to uphold the NACFF code of conduct; and who comply with all certification requirements when providing advice to potential or existing clients.
Additionally, designees are bound by a code of conduct that holds them to the highest standards of professionalism in the financial services industry.
All fiduciaries are not the same.
CFF® is the standard of Excellence.